Whenever you notice a great topic on a certain blog, you sure want to thank the person who wrote it because it proves useful to you. A little word of thanks takes the person to a new height of encouragement, and we can easily do that leaving comments on their blog.
It is a great way of socializing and building up relationships. You never know when the person you thanked mails you in return and expresses his gratitude (and builds relationship in the long run).
Did you know that Blog Commenting can also be used to generate quality traffic to your site?
Can It help you building quality backlinks that Google cares and ranks your site?
The answer is, yes!
Does Blog Commenting Work for Ranking?
Well, some people say that blog commenting doesn’t work anymore! Believe me, either they are lying, or they are saying it blindly without even trying. You can check this article to know more about the importance of Blog commenting to rank your site.
You can also check the top-ranked website for mid competitive keywords, analyze the backlink profile using OpenSiteExplorer or Ahrefs. I’m pretty sure you will see a lot of backlinks generated from blog comments. And these sites are in the top!
You Can Also Generate Huge Traffic!
Commenting on Blogs can also be a great source of traffic for your own blog. If you comment on a blog which is related to your own topic, there is a high chance that visitors will check out your blog as well besides reading the one you are commenting on.
Comment for Brand Building – Link Acquisition
Sometimes the comment you leave on an interesting blog might pique the interests of others. There are instances when a simple comment turns into a discussion topic for people (Check Pat Flynn’s SmartPassiveIncome and Spencer’s NichePursuits as an example!).
It helps building your personal brand on the niche you are working as well as creates a long term link acquisition opportunity (Check out this guideline – how to use blog comments for guest posting)
Things to Keep in Mind For Great Blog Comment
We should take up blog commenting as a part of our regime to drive traffic and to improve our Search Engine Positions keeping these small milestones in mind. However, there are some things you need to keep in mind while doing blog comments for your own benefit.
Let us go over the do’s and the don’ts of blog commenting in the later section of the post.
Use your Real Identity and Name
There are some bloggers who don’t think too much about whether you are a real person or a brand trying to make its way through. But, using your real identity while appreciating others’ work or promoting your own brand or doing both at the same time is vital.
You will be surprised to see how much people value a real person. Using a real identity can be the fact separating you from being a spammer and a respected member of the discussion group. Even if you are someone new to a particular place, people will trust and rely on you more if you use your real name and other credentials.
Using Your Keywords or any other term instead of your real name not only will ruin your reputation but also the efforts will be waste of time as webmasters generally reject such comments.
Learn About The Site You Are Commenting
Let me think that you are in a community where you have never been before. The experience is totally new for you, and you bump into a post that matches your interest in the website.
What would you do?
Would you leap into “Doing your Thing” and commenting straight away?
That would not be the best course of action on this occasion. I advise you to read the previous posts made by the author in the same website. The more you read, the closer you get to the author’s psyche.
You will understand the interests, the ways of thinking and the writing style of the author that will prompt you into commenting on his post in an impactful way.
Study the Comments that People Make
Well, this is another basic of a good blog commenter. An Expert Blog Commenter will read the popular posts of a blog with good comments. If you are new at a certain community, it is a must for you. By reading other people’s comments, you will get to know their tone, their interests and above all, how they present themselves in the community. You can just replica other people’s comment adding something unique and using your own tone!
Always Add Some Value
The topic you have selected to comment on is appealing, no doubt. You have knowledge on the field you are commenting on, great! You have read about the author and the topic, even better!
It has been quite some time for you in this community, Perfect! However, there is still something you need to check. That is, “Has your point already been made?” It is no use bringing up the same issue that one has already brought up. So, pay close attention to that.
The only way to know for sure if your point has already been made by someone is to go through all the comments beneath a certain blog post.
Lengthier than Tweet, Shorter than Blog
Generally, blog commenter fixes their own length of comments. But ideal length is between a long tweet (which is 140 characters) and a short blog post (generally 200 – 300 words). The length should be enough to make a substantial point about the post which improves its quality.
You may express your own opinion and drop a reference link. If you feel the topic need further elaboration, you are welcome to write about it in your own blog.
The author of the blog you are commenting on might edit his post and include your bit of the information along with your blog as a reference link! At any case, refrain from simply dropping links randomly.
Avoid Generic Comments
Thinking of writing “Oh! What a great post this is and I am glad I found your post on the topic that I was looking for?” Drop the idea. Writing such a sentence would pose you as a spammer in the eyes of the community members. Even if you are not a spammer, you will be treated as one. It will do you a world of good if you can contribute to the post in an actual manner rather than posting some general messages like the one I’ve shown you.
Get Involved in Conversations
When participating in other people’s discussions through comments, nothing beats the strategy of being a good listener. Trust me when I say, “If you listen to people, they’ll listen to you.” Be interactive. Discuss the issue with others through comments. Take their points into consideration and make your Point Clear to them.
Avoid Excessive Links
If You Decide to Link Your Own Post Into the Comment, Make Sure you Do It only Once! You read it right. If you are commenting on an important issue, you can support your argument or point via reference links as I earlier mentioned. People go for one, two or even three links inside their comments. But it is best for them to have actually one link in the comment section. That link can be any website you are using as reference even your own.
Promote The Post You Commented On
This is another great strategy to get your comment noticed. You found a post interesting and commented on it. So why not promote the post publicly through your social media accounts? This way, more people will know about your post and the comment you made on it.
You can also tag the original blog authors on the social media post; you will surely get some natural link from the site next time!
It has been fun talking to you guys through the post. Feel free to include your suggestions, would love to discuss more about them.